"I have been shooting photos for 40 years now, and it is rare that any product comes along that changes the way I view photography. High end digital cameras changed my photo world and so has Topaz Products like Adjust, Simplify, Detail, and DeNoise. Now, when I am on a photo trip, I look specifically for subjects that I can use these plug-ins with. I often comment: 'That would look great Topazed.' Topaz is no longer just a noun!"